Tuesday, 20 September 2011

Deepak Fertilisers & Petrochemicals Corporation Limited, Pune

DEEPAK FERTILISERS AND PETROCHEMICALS CORPORATION LIMITED,PUNE

OVERVIEW
The genesis of Deepak Fertilisers And Petrochemicals Corporation could be said to be in the year 1970 when Mr. C. K. Mehta set up Deepak Nitrite Ltd, combining his skills in trading and manufacturing. DNL grew by leaps and bounds, surpassing expectations of all investors and also won many prestigious awards like the Sir P.C.Ray award, for being the best Chemical Industrial unit in India. In 1983, Deepak Fertilisers and Petrochemicals Corporation Limited (DFPCL) started commercial production of ammonia (in technical collaboration with Fish International Engineers (USA) using natural gas as feedstock. This marked the fulfillment of a need for lateral integration into the world of basic building block chemicals, premium fertilisers and petrochemicals. At the time, this was India's only merchant ammonia manufacturer. The International Finance Corporation initially supported this venture of Deepak group in the form of equity participation in DFPCL.
 

The company undertook major expansion and diversification in 1989 to achieve forward integration of ammonia and diversification in Methanol.
 

In July 1992, DFPCL commenced commercial production of Low Density Ammonium Nitrate (LDAN), Nitro Phosphate (NP), Dilute Nitric Acid (DNA), and Concentrated Nitric Acid (CNA).
This has resulted in a multi-product portfolio for DFPCL consisting of chemicals, petrochemicals, fertilisers and other agri-inputs. To ensure an uninterrupted supply of natural gas to its plant, DFPCL laid its own 43 km gas pipeline from the coastal fall point of Bombay High to its plants in Tajola, thus becoming one of the first companies in India to have its own gas pipeline.
 

The Company has now diversified into specialty retailing with Ishanya, India’s largest Design Centre and Specialty Mall for interiors and exteriors. This 5,50,000 sq.ft. project is located near the hear of Pune and is home to 52 product and service categories in interiors and exteriors.
DFPCL has a chemical storage terminal at Jawarharlal Nehru Port Trust (JNPT) to provide support to its logistics management system and ensure a window to the world trade in chemicals. It is in the process of adding new storage facilities for Ammonia, Methanol and other products. The company also leases port storage capacities at Bombay Port Trust and Vishakhapatnam.
DFPCL's business can be broadly categorised into : -
 

Chemicals
Agribusiness
Specialty Retailing
 

Chemicals: This division of DFPCL manufactures Methanol, various grades of Nitric Acid and Ammonia. DFPCL is one of the largest producers of Methanol in India, which in turn is used to manufacture drugs, pharmaceuticals, DMT, pesticides, methylamines, formaldehyde, etc. DFPCL is also one of the largest manufactures various concentrations of Nitric Acid (60%, 68%, 72% and 98%). Ammonium Nitrate: The explosives division manufactures Low Density Ammonium Nitrate, which is used for making Ammonium Nitrate-fuel oil (ANFO), blasting agents and also emulsified ANFO (HANFO). DFPCL is the largest manufacturer of ammonium nitrate in India (capacity expanded to 100.000 tpa in September 2002), and the only one making prilled Ammonium Nitrate (AN). Their products are used for open cast mining, underground metalliferrous mining and construction Industry...
(See presentation on Chemicals related products of DFPCL)
 

Agribusiness : This division of DFPCL manufactures 23:23:0 prilled Nitrophosphate fertiliser under the brand name Mahadhan. DFPCL markets Mahadhan through a network of over 1000 dealers. Thanks to the company's rigorous adherence to quality, Mahadhan is one of most widely accepted fertiliser brands in India...
(See presentation on Agriculture related products of DFPCL)
 

Specialty Retailing:
Ishanya: Ishanya is India's first International Design Centre and Speciality Mall - a centre for excellence in space design and the one-stop shop for interior and exterior products.
For architects and interior designers, Ishanya is a platform to showcase their art, craft and vision to a targeted and discerning audience.
For manufacturers and retailers of interior and exterior products, it's the perfect marketplace to make the most of India's real estate and construction boom. For homeowners, corporate shoppers and visitors, Ishanya will provide the ultimate experience in shopping for the home.
 

Social Responsibilities: The Company has been contributing towards social causes for nearly two decades. The Deepak Charitable Trust (DCT) and the Deepak Medical Foundation (DMF) with the support of DFPCL and Deepak Nitrite Limited are carrying on development activities for society. DCT has been actively working in the area of mother and childcare. Through an integrated network of women health workers the foundation has been imparting training and communication on health care. Extending the activities on both sides, the Foundation has catalysed and supported the creation of Aanganwadis, and taken education to youth on family planning. The Foundation is now working to curtail the spread of HIV / AIDS.
DFPCL takes an active interest in environmental protection. In addition to regulatory requirements of the State Pollution Boards and Federation of Indian Industries, care is taken to reduce pollution by incorporation of appropriate effluent handling disposal systems.Ishanya Foundation
The Ishanya Foundation is focused on ‘Women Empowerment’, ‘Education’ and ‘Health’. As its maiden project, the foundation started a Diabetic Centre at the Jehangir hospital, Pune. The Ishanya Foundation Diabetic Centre is equipped with advanced machines like Biothesiometer, Hand Doppler, and the RS Scan (foot mapping machine). The centre offers a preventive, curative and research effort on diabetes. In its outreach programme, a number of diabetic camps and cataract operations were conducted free of cost for the needy.
The Ishanya Foundation serves 27 villages around Taloja by offering free OPD check-up by a team of doctors, trained medical and paramedical staff. It has started self help groups to enable women save money and put it to right use, thereby gaining recognition and respect in the society. Mobile libraries have been started in three schools in Taloja and joyful activities are carried out for these children.
In our plants we continuously monitor solid, semisolid and gaseous affluent discharges to ensure that they are within allowable limits. We also help other small industries as well as customers in solving their environment- related problems.
 

Future Prospects: DFPCL will continue to make deeper inroads into value-added chemicals, agro inputs and related services and specialty retailing.
DFPCL plans to leverage its well-knit marketing and distribution network in chemicals and fertiliser industry to provide value-added services to their customers for sourcing raw materials and assisting them in exporting their products. The chemical storage and drumming facilities at Jawaharlal Nehru Port (JNPT) near Bombay will provide further value-added services.
We are now executing two projects—an Ammonia storage facility at JNPT and a 300 MTPA AN manufacturing facility at Paradip in Orissa on the East Coast of India
Deeper in-roads into agro-inputs and services markets are on the drawing board, including the MAHADHAN Agriculture Research Centre (MARC), which will serve to partner with farmers, providing education, training and ensuring that they achieve the best performance. The Mahadhan Saarrthie initiative is being quickly expanded across Maharashtra.


Overview Products
Agribusiness Products
 
Mahadhan Potash MOP
Mahadhan Power
Mahadhan Chetak DAP
Bhoodhan
Agri Lab Services
Mahadhan Saarrthie Center

'MAHADHAN' POTASH MOP
 

Potash-containing Fertiliser for Quality Improvement (0:0:60)
Features of MAHADHAN Potash
Contains 60% Potash
Contains readily water soluble Potassium (K)
Does not leach away with irrigation water
It can be independently applied to the crop at the right time in the right quantity, based on soil test
Improves the quality of the final produce

'MAHADHAN' POWER
 

The only Four-in-One Fertiliser (23:23:0)Features of MAHADHAN Power
A prilled fertilizer: Adulteration is impossible
Contains nitrogen in Ammoniacal and Nitrate forms: Keeps the crop green and maintains vigour for a longer time.
It contains high water soluble Phosphorus: Helps in good crop stand and improves crop quality.
Contains 6% Ammonium Sulphate.

'MAHADHAN' CHETAK
 

Highest-nutrient content DAP Fertiliser (18:46:0)
Features of MAHADHAN Chetak
The N and P ratio is best suited for pulse crops
It contains high water soluble Phosphorus
It is well-suited for high pH soils

BHOODHAN
 

Fertiliser Mixture (10:20:20)
Features of Bhoodhan
Supplies all three nutrients NPK in balanced proportion
Easy for application due to bigger and bolder granule size
Attractive and quality packing
Assured quality

Fertiliser Mixture (18:18:10)
Fertiliser Mixture (20:10:10)
Fertiliser Mixture (20:20:0)

AGRI-LAB Services
 

Analytical Facilities for Testing Soil, Plant Tissue, Water and Organic Matter Samples The use of agri-inputs to obtain higher yields of international quality is gaining importance in high-tech agriculture. In order to maintain consistent product quality, it is important that various inputs like seeds, fertilisers, water should be tested for quality and soil health should be maintained.
To provide services to the farmer for testing soil, plant tissue, water and organic fertiliser samples, Deepak Fertilisers And Petrochemicals Corporation Limited has set up a well equipped Agri-Lab with state-of-the-art facilities at Pune.
 

We offer the following analytical services through our Agri-Lab:
Analysis of N, P, K and Sulphur along with micronutrients in addition to pH and Electrical Conductivity (EC).
Computerised fertiliser recommendation based on the above analysis
Testing of water to check its suitability for irrigation and advise farmers accordingly
Testing of plant tissue samples for all major and micronutrients and advise farmers on fertiliser scheduling for fruit crops
Analysis of manures, organic and chemical fertilisers to check quality
All the above analyses are done with the help of most modern, state-of-the-art imported equipment like Atomic Absorption Spectrometer and Automated Nitrogen Analyser with utmost precision and accuracy.
Charges for Agri-Lab Services (As of January 2002)
 

Testing of soil sample for complete analysis:
Rs. 175/- per sample
Testing of all major and micronutrients in plant sample
Rs. 275/- per sample
Testing of water quality and analysis:
Rs. 150/- per sample.
 

All the charges for testing and analysis are accepted only by Demand Draft / Cash. Payment to be sent in favour of `Deepak Fertilisers and Petrochemicals Corporation Limited', payable at Pune.
For any inquiries relating to Agronomy and Soil Testing please contact:
agri-lab@deepakfertilisers.com
Deepak Fertilisers and Petrochemicals Corporation Limited Crop Sciences Division, Opp. Golf Course, Shastri Nagar, Yerawada,Pune - 411 006. Tel : (020)668 4155Fax : (020) 668 6728, 668 4984

Mahadhan Saarrthie
 

Offering holistic agri-business solutions and services
DFPCL’s Agribusiness Division has emerged as an integrated nutrient management solution and service provider with the launch of its first Mahadhan Saarrthie Centre at Manchar in Pune district on October 28, 2006. It now has Five Saarthie centres in key agri-areas of Maharashtra state.
‘Mahadhan Saarrthie’ aims to provide total agri solutions through soil, water, plant testing facilities vis a vis complete crop nutritional management, utlising its range of plant nutrient products which include secondary and micronutrients in addition to the primary nutrient (NPK). The centres will also provide marketing linkage to the farmer for his farm produce with product buy back and retailing. The aim is to provide a complete basket of solutions and techno-commercial services to ensure higher yields and thus profitability for Indian farmers.
The name ‘Saarrthie’ means providing guidance and direction to achieve an objective. Each Mahadhan Saarrthie extension centers will operate from centrally located office in a potential area/market place. To provide efficient service, each centre will be managed by an Agronomist who will be assisted by a team of supervisors and technical assistants. A team of 5-6 Saarthie supervisors will support the Agronomist with field work. Each Saarthie supervisor will also provide dedicated services like soil /water/plant testing, crop based technical advise, etc. to a group of 150-200 farmers for a selected crop. The technical assistants will service the farmers in concentrated group of villages. During the first year of operation it plans to bring about 1800 farmers under ‘Mahadhan Saarthie’ umbrella.
Each Centre will also provide an intangible service to farmers by providing them valuable information pertaining to selected crops from its library and internet facility made available at the centre. As a support and customer service in future, it will help in facilitating crop loans and weather insurance products.
All the services provided through these centers will be on paid basis. A farmer will be enrolled as a member on payment of a lifetime membership fee, and will be provided a photo identity card. Services such as soil, water and plant testing will also be provided on chargeable basis. Besides this members will also have to pay for advisory services on crop acreage basis. Field visits and crop guidance by a panel of scientists will be a part of this service.
A farmer can enroll himself as a member on payment of a lifetime membership fee and will be provided a photo identity card. Video shows and education films will also be provided as part of the training and development.
Each ‘Mahadhan Saarrthie’ Centre will offer the following:
Soil, water, plant testing facilities for the member farmers.
Farm advisory through prescription, expert advice ,field visits, crop guidance, panel advisory committee.
Provide complete range of ‘Mahadhan’ plant nutrition products through our distribution network.
Knowledge dissemination through audiovisual training aids, Internet etc.
Provide marketing linkages through tie-ups with product procurement agencies, for e.g. food processing industries including potato chip manufacturers, sugar factories etc.
Visit by experts and arranging crop seminars.
Facilitate in obtaining crop loans, crop insurance and weather insurance. Provide information about agriculture development programmes of State and Central government

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