“Why this kolaveri di?” the single released from the Tamil film ‘3’ is fast emerging as the most shared video in India, and the filmmakers will be patting themselves on the back for their foresight of shooting “behind the scenes” video of the song. The video, written and sung by actor Dhanush, was shot in a music recording studio and has been given a raw feel is now one of the most watched songs in India. The song has already been viewed more than 1.8 million times on the official channel of Sony Music ever since the video went up on 16 November, while several fan videos have also been created and shared following that.
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